A stalled account at 3–4x, rebuilt around product-level performance and Performance Max — then held above 10x for eight straight months.
No Shopping, no retargeting, Search only. Rebuilt on Search alone, got the suspension lifted, then layered Shopping and PMax on top.
A three-month selling window and no ad history at all. Narrowed targeting to one state, found the winning creative angle in days, scaled hard.
Catalog-only campaigns and a handful of products in market. Widened what was tested, rebuilt structure on both platforms, and held the gains.
