I’m Rahul Maloo. For 5+ years I’ve managed Google Ads and Meta Ads for eCommerce brands across the US, UK, Canada, Australia, Germany and India, on budgets from $1,000 to $40,000+ a month.
Every account is managed personally. No account managers, no handoffs, no templated playbooks — just one specialist who takes the time to understand your brand, your margins and your numbers.
I’m Rahul Maloo. For 5+ years I’ve managed Google Ads and Meta Ads for eCommerce brands across the US, UK, Canada, Australia, Germany and India, on budgets from $1,000 to $40,000+ a month.
Every account is managed personally. No account managers, no handoffs, no templated playbooks — just one specialist who takes the time to understand your brand, your margins and your numbers.
I also own the tracking layer, and that matters more than it sounds. Most underperforming accounts I audit aren’t bidding badly, they’re measuring badly — and no amount of optimisation fixes a number that was wrong to begin with
High-intent campaigns across Google and YouTube, structured around what your business earns rather than what the platform likes to report.
You’re spending steadily on Google but the return has flattened.
Feed work is where most Shopping accounts quietly lose money — and where the fastest wins usually are.
You run a large catalogue, or your Merchant Center is suspended.
Creative angles tested in pairs, budget moved to winners quickly, and a clear rule for when to cut a loser.
Meta works some months and not others, and you don’t know why.
If the numbers can’t be trusted, nothing built on top of them can be either. This gets fixed before any budget moves.
Your platforms report more revenue than your bank account shows.
A straight answer on what’s working, what’s wasting money, and what I’d change first. Yours to keep either way.
You want a second opinion before committing to anyone.
Making the traffic you already pay for convert better. Usually cheaper than buying more of it.
Your click costs look fine but the sales aren’t following.
Not a list of everything. These are the categories where I’ve run real budgets long enough to know what a good number looks like before I open the account — and what usually goes wrong in each one.
Feed quality decides Shopping performance long before bidding does. Most stores are optimising bids on a catalogue Google can barely read.
The metric that matters is qualified trials, not sign-ups. Optimising to raw form fills fills the pipeline with people who were never going to pay.
Long sales cycles break last-click reporting. Offline conversion imports are what let you bid on the deals that actually closed.
The lead is usually a phone call, not a form. Without call tracking and tight local intent, half the budget goes to the wrong postcode.
Targeting is restricted by policy, so creative and landing pages carry far more of the load than in other verticals.
Tiny search volume, high value per enquiry. Tight Search beats broad automation here, and patience beats spend.
A stalled account at 3–4x, rebuilt around product-level performance and Performance Max — then held above 10x for eight straight months.
No Shopping, no retargeting, Search only. Rebuilt on Search alone, got the suspension lifted, then layered Shopping and PMax on top.
A three-month selling window and no ad history at all. Narrowed targeting to one state, found the winning creative angle in days, scaled hard.
Catalog-only campaigns and a handful of products in market. Widened what was tested, rebuilt structure on both platforms, and held the gains.
Nothing gets scaled until the numbers can be trusted. It’s slower in week one and considerably faster by month three.
Learn more about how I work and how I can help you & your business take the next step.
A full review of your account structure, campaign performance, product feed if you run Shopping, and your conversion tracking. You get a written summary of what's working, where spend is being wasted, and a prioritised list of what I'd change first. It's yours to keep whether or not we work together.
Most accounts I run sit between $1,000 and $40,000+ a month. What matters more than the number is whether there's enough spend to make decisions on — under a few thousand a month, an audit alone is usually more useful than active management.
I do, personally. There's no account manager layer and no handoff to a junior team — the person who audits your account is the person who runs it.
Measurement and structure come first, which takes the first few weeks and rarely moves revenue on its own. Most accounts start showing a clearer trend by month two, with the bigger gains compounding by month three as budget shifts toward what's proven to work.
Yes — this is a common starting point. I diagnose the specific policy issue, fix the feed and site problems behind it, and file for reinstatement, then rebuild Shopping once the suspension is lifted.
